How to Purchase Telegram Advertising: A Complete Guide for 2025
How to Purchase Telegram Advertising: A Complete Guide for 2025
Blog Article
Telegram has become one of the very dynamic platforms for digital communication and community engagement. With over 900 million monthly active users, additionally it is a growing hub for marketers and brands seeking a privacy-respecting, high-engagement advertising solution. If you want to market your brand, product, or plan to Telegram’s vast member list, here’s all that you should know about the way to telegram ad campaigns.
???? Types of Advertising on Telegram
There are two main methods to advertise on Telegram:
Official Telegram Sponsored Messages
Unofficial (organic) promotions through influencer partnerships, channels, and bots
✅ 1. Buying Official Telegram Sponsored Messages
Telegram's official advertising system — called Sponsored Messages — allows you to publish short ads in large public channels (1,000+ subscribers). These ads are:
Text-only
Displayed towards the bottom of channel posts
Contextual (depending on channel topic)
Shown to all users in the channel
Not according to personal data or user profiling
???? How to Purchase Sponsored Messages
To buy official ads:
Step 1: Visit the Telegram Ad Platform
Go for the official Telegram Ads portal:
???? promote.telegram.org
Step 2: Create an Account
Log in making use of your Telegram account.
Accept the platform’s ad guidelines and terms.
Step 3: Fund Your Account
Add funds using accepted payment methods (including copyright in some regions).
Minimum deposit may vary according to location and campaign goals.
Step 4: Create Your Campaign
Choose your target language and channel topics.
Write your ad text (usually 160 characters max).
Define a click-through link (if applicable).
Step 5: Set Budget and Schedule
Choose your bid amount (cost per 1,000 impressions – CPM).
Set campaign start/end dates and daily limits.
Step 6: Submit for Review
Telegram will review of your ad.
Once approved, it goes live in relevant public channels.
???? Key Notes:
Telegram will not allow ads in private groups or personal chats.
Ads will not appear for Telegram Premium users.
All ads are susceptible to content policies.
✅ 2. Buying Ads Through Channel Partnerships
Outside with the official system, Telegram advertising is possible through partnerships with channel owners and influencers. This is a popular option for copyright projects, startups, entertainment channels, and digital services.
???? How It Works:
Find relevant Telegram channels inside your niche.
Contact the channel admins directly.
Negotiate pricing for:
Post mentions
Pinned messages
Banner placements
Giveaways or sponsored content
???? Where to Find Channels:
Use tools like TGStat, Telemetr, or Combot to look for high-engagement channels.
Telegram search or Reddit/Telegram marketing forums can also help you will find partners.
???? Example Pricing:
$10–$50 per post for small channels (1K–10K subscribers)
$100–$1,000+ per post for giant niche channels (50K+)
Prices rely on niche, region, and engagement rate
✅ 3. Advertising Through Telegram Bots or Mini Apps
You may also build or sponsor interactive bots or Mini Apps inside Telegram:
Create a branded bot with automated messages and features
Use Mini Apps to market services like bookings, shopping, or tools
Pay bot developers to feature your offer in their projects
This technique is more technical but offers high customization and much better interaction.
✅ Tips for Telegram Advertising Success
???? Target the right audience: Choose relevant channels for your niche
???? Keep messages basic and clear: Telegram users prefer direct value
???? Track performance: Use UTM links or shorteners to evaluate clicks and conversions
???? Comply with Telegram’s rules: Avoid spam, scams, or misleading offers
???? Engage with the city: Be available for questions and support in tangible time
Purchasing Telegram advertising is a brilliant way to reach engaged, privacy-conscious audiences — especially in industries like tech, copyright, education, and e-books. Whether you are going through Telegram’s official Sponsored Messages platform or work directly with channels and bots, the key to success is apparent targeting, authentic messaging, and consistency.